In this article, we will explore how to use Alexa, social mobile and blockchain to reach customers wherever they are.
We will focus on how these technologies can be used effectively to create personalised marketing campaigns and reach customers in a targeted manner. Furthermore, we will provide examples of companies that have successfully used these techniques to achieve their marketing goals.
Digital marketing has become increasingly important for companies seeking to reach their customers effectively. With the increased use of technology, consumers have access to a wide range of digital channels through which to interact with companies. According to a 2020 Hubspot study, 64 per cent of consumers made an online purchase as a result of a social media search.
Contents
- 1 How to use Alexa to reach customers
- 2 Cost of developing an Alexa skill: factors to consider
- 3 How to use mobile social to reach customers
- 4 How to use blockchain to reach customers
- 5 How to integrate Alexa, social mobile and blockchain to reach customers wherever they are
- 6 Successful examples of companies that have used these techniques to reach customers
- 7 Conclusion and future considerations for digital marketing
How to use Alexa to reach customers
Alexa, Amazon’s voice assistant, offers a wide range of opportunities for businesses to reach out to their customers. With the growing popularity of devices such as smart speakers, more and more people are using Alexa to manage their daily lives, from playing music to buying consumer goods.
Companies can capitalise on this trend by creating skills for Alexa. An Alexa skill is an application that allows users to interact with a business through voice commands. For example, an e-commerce company can create a skill that allows users to place voice orders or receive information on available products.
According to research by Voicebot.ai, 38 per cent of smart speaker users have used a skill to shop online.
This shows how Alexa skills can offer a unique opportunity for companies to reach their customers in a targeted and personalised way.
Furthermore, companies can use Alexa to create customised marketing campaigns through voice advertising on Alexa. This allows companies to reach their customers while making voice requests on Alexa, offering them a targeted and relevant marketing experience.
Cost of developing an Alexa skill: factors to consider
The cost of developing an Alexa skill can vary depending on many factors, such as the complexity of the skill, the number of languages supported, the need for integration with other systems and the amount of customisation required. In general, a cost ranging from a few hundred euros up to several thousand can be expected, depending on specific needs.
For simple skills, such as those that only provide the basic information or answer specific questions, the cost may be lower than for a more complex skill that requires integration with external systems or advanced customisation. The number of languages supported may also affect the cost, as more languages require more translation and development work.
In addition, it is important to consider the cost of maintaining and upgrading the Skill over time. Once the Skill has been developed, further investment may be required to keep it up-to-date and functional. For example, the Skill may need to be updated to respond to new customer requests or to adapt to changes in Alexa’s platforms.
In general, the cost of developing an Alexa Skill depends on the specific needs of the company and the functionality required. To obtain a more precise estimate of the cost of developing a Skill, it is advisable to consult a developer or agency specialising in Alexa Skill development.
Mobile social media offer a wide range of opportunities for companies to reach their customers in a targeted manner. With the increased use of mobile phones to access social media, companies can leverage this trend to create customised marketing campaigns for their customers.
One example of using mobile social is the use of social media ads. Companies can use platforms such as Facebook and Instagram to create advertisements targeted at specific demographic groups. For example, a children’s clothing company can create advertisements targeted at parents of children between the ages of 2 and 6.
In addition, companies can use mobile social to create location-based marketing campaigns. For example, a restaurant company can use geolocation to send push notifications to customers in the vicinity of the restaurant to invite them to come and eat.
According to a study by We Are Social, mobile social media usage increased by 9% year-on-year, with over 3.6 billion people using social media on mobile devices. This shows that mobile social is an important opportunity for companies to reach their customers quickly and immediately.
How to use blockchain to reach customers
Blockchain is an emerging technology that is changing the way companies interact with their customers. The blockchain is a distributed digital ledger that allows transactions to be recorded securely and immutably.
Companies can use blockchain to create customised loyalty programmes for their customers.
For example, an e-commerce company can use the blockchain to create a loyalty programme in which customers earn tokens for every purchase they make.
These tokens can then be used to obtain discounts on future purchases or to gain access to exclusive products.
In addition, companies can use the blockchain to create decentralised payment systems that allow customers to make payments securely and privately.
For example, an e-commerce company can use a blockchain-based cryptocurrency to allow customers to make payments without having to provide sensitive personal information.
According to a study by PwC, 84% of companies said they have invested or plan to invest in blockchain. This shows that blockchain is considered an emerging technology with significant potential for companies to reach their customers in innovative ways.
To gain maximum benefit from using Alexa, social mobile and blockchain, companies need to integrate these technologies to create customised marketing campaigns.
For example, referring to what has been said in the previous paragraphs, an e-commerce company can use Alexa to create a skill that allows users to place voice orders and use social mobile to create advertisements targeted at specific demographic groups. Once customers have been intercepted, the company can use the blockchain to create a loyalty programme in which customers earn tokens for each purchase they make and can use these tokens to obtain discounts on future purchases.
In addition, companies can integrate these technologies to create omnichannel marketing experiences for their customers.
For example, a restaurant company can use Alexa to send push notifications to customers in the vicinity of the restaurant to invite them to come and eat and use the blockchain to allow them to make payments securely and privately.
| Technology | Advantages | Disadvantages | Limits |
| Alexa | Convenient and customised voice interaction with customers | Depends on customer adoption of devices | Limited interaction options and dependence on a single platform |
| Social mobile | Access to a wide audience and the possibility to create targeted and customised campaigns | Mobile technology addiction and possible invasion of privacy | Dependence on the chosen platform and need for constant updates of marketing strategies |
| Blockchain | Secure and private payments, customised loyalty programmes | The technology is still emerging and requires adequate knowledge to be used effectively | Adozione limitata e difficoltà nell’integrazione con sistemi esistenti |
Successful examples of companies that have used these techniques to reach customers
Many companies have successfully used Alexa, social mobile and blockchain to reach their customers. Here are some examples of how these technologies have been used effectively:
- Amazon: Alexa’s parent company, Amazon, has used its voice assistant to create a more convenient and personalised shopping experience for its customers. Users can use Alexa to place voice orders, receive product recommendations and manage their Amazon account.
- Starbucks: The coffee chain used social mobile to create a location-based marketing campaign. The company used geolocation to send push notifications to customers in the vicinity of its coffee shops to invite them to come for coffee.
- Loyyal: This is a blockchain-based loyalty platform that allows companies to create customised loyalty programmes for their customers. Using blockchain, Loyyal allows companies to offer unique and customised rewards.
These examples show how Alexa, social mobile and blockchain can be used effectively to create customised and targeted marketing campaigns to reach customers wherever they are.
Conclusion and future considerations for digital marketing
In this article, we have understood how Alexa, social mobile and blockchain can be used in an integrated manner to create effective and well-targeted marketing campaigns. We have seen how these technologies offer unique opportunities for businesses by providing the ability, if well managed, to create comprehensive omnichannel marketing experiences.
However, it is important to emphasise that the use of these technologies must be done responsibly and with respect for customer privacy. Companies must be transparent about how the data collected is used and ensure that it is properly protected.
In the future, we expect that the use of Alexa, social mobile and blockchain will continue to grow and that more and more companies will use these technologies to reach their customers. Furthermore, with the emergence of new technologies such as Artificial Intelligence and Augmented Reality, we are likely to see further developments in digital marketing and new opportunities for companies.
