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Nintendo DS: the best-selling handheld ever

Massimiliano Stirpe - Growth Hacking - March 14, 2025
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Massimiliano Stirpe
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The Nintendo DS is one of the most innovative and successful handheld consoles in the history of video games, with an impact that extends far beyond the world of gaming. Launched in 2004, it introduced numerous technical and innovative features that changed the way portable gaming was conceived, bringing a new interactive and accessible experience to millions of people around the world.

A new era of gameplay

The design of the Nintendo DS was a real revolution. The main feature of the console was the introduction of two LCD screens: an upper, non-reflective screen and a lower, touch-sensitive screen. This configuration created a completely new interaction between the player and the game, allowing direct and more natural control. The console was powered by an ARM946E-S processor and an ARM7TDMI CPU, which provided high performance for the time, allowing complex games to be run with high graphics quality. In addition, the built-in Wi-Fi connection was a key innovation, making it possible for the first time to play online games on a handheld console, creating a new channel of interaction between players.

A Success for everybody

One of the most significant aspects of the Nintendo DS was the way the system expanded the video game market by introducing new groups of gamers. Nintendo adopted a marketing strategy that aimed to reach a broader demographic than the traditional video game audience. Collaborations with female celebrities such as America Ferrera, Nicole Kidman, and Beyoncé Knowles helped create a broader appeal by breaking gender barriers and associating gaming with accessible and fun entertainment for all. This helped reduce the stigma that video games were often subject to, and also enticed women to take part in this world.

Some titles such as Dr. Kawashima’s Brain Training and Nintendogs represented a paradigm shift, demonstrating that video games were not just for hardcore gamers, but could be fun and challenging experiences for casual gamers. These games found a different audience, one that embraced video gaming not only for the challenge, but also for education and mental well-being, making the Nintendo DS an inclusive and versatile console.

More than just a game

Nintendo DS introduced a number of gameplay innovations that enriched the gaming experience. The presence of the built-in microphone offered new modes of interaction, such as blowing into the microphone to influence gameplay in titles such as Yoshi Touch & Go. These features increased the player’s involvement, going beyond just interacting with physical buttons to include physical communication and participation in the gameplay.

Backward compatibility with Game Boy Advance games meant that DS owners could continue to enjoy their library of previous titles, increasing the appeal of the console for those who already owned a Nintendo handheld. In addition, the PictoChat feature was one of the first instant messaging experiences between gamers. Without the need for an Internet connection, gamers could communicate with each other via the console, creating a social mode that anticipated future interactions between gamers in more modern consoles.

Games for all

The cultural impact of the Nintendo DS has been enormous. The console has sold more than 154 million units worldwide, making it one of the best-selling consoles of all time and positioning it as the most popular handheld console. The Nintendo DS was instrumental in normalising the use of video games as a mainstream form of entertainment. It broke down demographic and cultural barriers, showing that video games were not the exclusive pastime of a certain demographic, but something that everyone could enjoy, regardless of age, gender or background.

The design and features of the Nintendo DS, such as touch screens, had a huge impact on subsequent technological developments, influencing devices such as smartphones that now use similar interfaces to interact with users. The system also laid the foundation for the development of future portable gaming platforms, including the Nintendo 3DS and Nintendo Switch, which continue to inspire and innovate in the portable gaming industry.

A hallmark: what remains of the Nintendo DS

The Nintendo DS was a real milestone in the world of handheld consoles. Not only for its hardware and software innovations, but also for the impact it had on a global audience, bringing the enjoyment of video games to a wider and more diverse audience. He made video games an integral part of popular culture, breaking down stereotypes and proving that video games could be a rich and varied entertainment experience.

His legacy extends beyond the console. The Nintendo DS left an indelible mark, influencing the design and direction of subsequent consoles and living on in the hearts of those who loved it. Its ability to appeal to diverse demographics and push the boundaries of gameplay has shaped the future of gaming, marking the end of an era of traditional handheld consoles and the beginning of a new era in which mobile and interactive gaming would become a key component of global entertainment.

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